Frame
Define what the project should become. Context, position and vision.
Highlights
Creative leadership for one of the world's most ambitious destination developments.
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About
I am an experiential creative director working across architecture, destinations, hospitality, entertainment and technology. Over the past twenty years, my work has moved across industries, scales and continents.
In Paris, I developed interiors together with large retail and brand environments. In the United States, the focus expanded into hospitality, education and emerging technology. In Riyadh, those disciplines came together on one of the world's most ambitious destination projects, bringing narrative, architecture, experience, programming and creative leadership into a single vision.
Today, TANI & CO brings those experiences together into one creative practice. Alongside it, I am building WorldFrame, a world intelligence platform that helps inform creative direction through the study of place, culture and behavior.
Practice
Define what the project should become. Context, position and vision.
Shape one coherent world. Narrative, program and spatial logic.
The vision carries into every discipline, from architecture and interiors to content and interaction.
Creative direction through design and delivery, so the world stays true.
Outputs
Industries
Mixed use developments, districts and urban destinations.
Hotels, restaurants, spas and resorts.
Attractions, shows and immersive environments.
Museums, cultural institutions and public installations.
Flagships, activations and brand worlds.
Games, simulations and new interactive formats.
WorldFrame
WorldFrame studies patterns across place, culture and behavior to support creative direction with a broader understanding of change.
Contact
Working with developers, brands, cultural institutions and multidisciplinary teams on projects that need a clear creative direction from the beginning.
Miami · Paris · Worldwide