Creative Vision for Immersive Experiences
Strategy, narrative, and spatial direction for brands, culture, and place.
Designing spaces that change how people feel, think, and remember.
Recent Highlights
New Murabba | The MukaabRiyadh, Saudi Arabia
Creative Direction Contribution
Experiential Narrative & Attraction Strategy - Contributed to the experiential narrative and attraction framework for The Mukaab, one of the most ambitious cultural destination projects currently in development.
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Release AEC | ParisKeynote Speaker
Delivered a keynote on the evolving role of the designer in the age of AI, exploring how intelligence reshapes creative leadership and immersive environments.
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Architizer | Op-edThe designer in the age of intelligence
A widely shared essay examining how emerging technologies are redefining judgment, authorship, and creative responsibility.
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Strategic Focus
I define the creative vision and experiential frameworks that guide immersive environments from concept to realization
✔ Experience Strategy & Narrative Direction
✔ Creative Vision for Immersive Environments
✔ Concept Leadership for Cultural & Branded Projects
✔ Spatial & Sensory Experience Frameworks
✔ Strategic Alignment from Idea to Execution
Domains of Practice
I collaborate across cultural and commercial contexts where immersive experience shapes identity, perception, and value.
Cultural & Art Institutions
Entertainment & Destination Developments
Hospitality & Real Estate
Lifestyle Brands
Technology & Innovation Platforms
Major Public Events & Exhibitions
Philosophy
Experience shapes meaning.
Meaning shapes perception.
Perception shapes culture.In an age of accelerated production and technological transformation, clarity of vision becomes the true differentiator. I work at the intersection of space, narrative, and intelligence to ensure immersive environments are not only built, but understood.
Background
Jeronimo Tani is a trained interior architect and multidisciplinary creative working at the intersection of space, narrative, technology, and sensory intelligence. For over 20 years, he has led projects across architecture, interiors, brand experience, entertainment, and emerging technologies, often within complex, high-stakes contexts where vision, clarity, and execution must align.
He is the founder of TANI & COMPANY, an independent, founder-led creative practice focused on design-led strategies and experiential frameworks for brands and organizations shaping culture, lifestyle, and destination environments.
His work bridges spatial design, storytelling, and intelligent systems to create immersive environments, from intimate brand moments to complex experiential ecosystems.
Contact
Available for strategic creative direction, immersive experience consulting, and collaborative cultural projects.Let’s connect!
Related Ventures
Jeronimo is also the founder of Goodhues.ai, an AI-driven design platform exploring how interiors can become intelligent, adaptive systems.He co-founded The Interior Design Circle, an educational platform offering workshops and on-demand sessions for designers worldwide.